Showing posts with label future world. Show all posts
Showing posts with label future world. Show all posts

Thursday, June 4, 2015

Disney's Corporate Sponsors: A Creative Partnership

We are all well aware that corporate sponsorship goes hand in hand with Walt Disney Theme Parks (Coca-Cola is still going strong).  Creating an attraction is expensive, as is general maintenance and upkeep.  We saw the potential of it in Disneyland, with Monsanto sponsoring attractions such as "Adventures Thru Inner Space" and "The House Of The Future."  An equally parasitic relationship, with Monsanto wanting to put their name on an attraction so the world will know "Monsanto," and Disney going along with the ride to secure funding for said attraction.
I hear they're doing great things.
We view things differently today than people did 50 years ago, not surprising.  When we think of corporations today, we think of greed, dishonesty, lack of empathy, and a billion other negative adjectives.  50 years ago, the cynicism and distrust of corporations weren't at the level we have experienced now, so I would imagine that the average park guest at Disneyland who walks past "America The Beautiful," presented by AT&T, is not giving them the finger for being a large corporation.
Because we liked to see progress, back when AT&T meant progress.
Corporate sponsorship is more or less still existent in Disney Parks, not to the varying degree that it once was back in the 1960s all the way throughout the late 90s, but it is still there.  Siemens has a stake in attractions at Epcot and Disneyland (Spaceship Earth and It's A Small World, respectively) and Chevrolet is with Test Track, but the majority of attractions are without sponsors.  One might ask if this is a good or bad thing; do we really want to sully the image of a Disney attraction with a company plastering their corporate logo on every square inch of a ride they have a stake in?  Yes and no, but mostly yes.
I really don't mind it at all.
Corporate sponsors act as a "checks and balances" system for Disney.  Without them (in the early years of Walt Disney World) the rides would be cheap and uninteresting, as the Walt Disney Company was suffering financially in the 70s and early 80s.  They needed sponsors to help maintain the rides to keep them presentable for the public, and in the late 70s, were needed to develop new ideas and technologies to showcase in the burgeoning EPCOT Center.  It was also Walt's dream to partner with major industries and use their cooperation to help build his future city.  Under the direction of Card Walker, corporations like Exxon, Bell System, Sperry/Univac, Kodak, Kraft, United Technologies (to come later), GE, GM, American Express, and Coca-Cola were present to sponsor the rides, albeit with some input on showcasing their company to the public, but also keeping with the theme of forward thinking and new ideas, which we were ready for in the 80s.  In the era of a new way to space travel, and all the new ideas and innovations in energy, agriculture, communication and transportation, EPCOT Center embodies the ideals of truly remarkable thinking.
Disney and NASA partnership in the 80s?  Talk about an unstoppable force.
The ideas presented in these attractions were dry and outdated by today's standards, and as Disney has a penchant for entertainment, they were tied down to their corporate benefactors, who wanted to keep the tone informative, as well as entertaining.  Walking that fine line proved to be disastrous, as EPCOT Center suffered in its first few years.  The public wanted Mickey Mouse and his cadre of furry friends, not this so-called "info-tainment."  EPCOT Center became an example of class field trips and learning, and not until 1986 (after the Eisner inauguration) that we got any sort of E-Ticket attraction of any kind, in the form of Captain EO.
And what an E-Ticket that was.
EPCOT Center stayed on the straight and narrow path, retaining its wonder and excitement of what lies ahead in the future, and all the great things we are discovering.  Wonders of Life and Maelstrom gave us a reason to stay in the park, with attractions that are thrilling and fun, but the message EPCOT Center was sending out was pure hope.  Since the park was bound by their sponsors, it would be hard for Disney to change rides without consulting them.  As time and progress and technology progressed, or at least the rest of the world caught up with the technology EPCOT Center was producing, it became outdated quick.  Now it was time to ride out the clock until 1994, when the majority of the corporate sponsorship contracts were about to expire.  Seeing this as a way out of being bound by corporate restrictions, Disney and/or the sponsors did not renew the contracts, and in a way they were free.  The sponsors were not bound by obligation to Disney to help maintain the rides, and Disney was allowed to update attractions with their characters and ideas, instead of being bound by their sponsors.  And in some cases, the sponsors needed to know how to play ball with Disney and let them do whatever they wanted, but still have their name attached.
I doubt Nestle had any objections in letting Disney create the ride without any of their input.
As years passed on and rides became outdated and sponsors knew they needed to up the ante, so began the tumultuous 90s that paved the way for very lackluster and novelty attractions, using broad comedy strokes to paint the picture of the tone that the Walt Disney Theme Parks would adopt in the coming years.  Comedy and lightheartedness juxtaposed with a convoluted message vaguely tying in with the theme of the ride.  Universe of Energy moved to a lighthearted approach with popular entertainers of 1996, in an attempt to make energy fun, which lends itself to a contradiction of its intent.  The idea of the Universe of Energy is to understand where energy comes from, how we use it, and ways we can conserve or find new ways to harness other potential energy sources.  Ellen's Energy Adventure doesn't so much tell us of any new technologies or improvements in the search for new energy ideas, but rather tells us what's out there, how much we have left of it, and a cop out answer that supposedly solves the energy crisis, with brain power being the only energy source that will never run out.
If this ride didn't have air conditioning or being able to sit for 37 minutes, it'd be the worst ride at Epcot.
This is an example of the sponsor changing from Exxon to Exxon-Mobil and Disney wanting to go for more commercial appeal, and working together with this new sponsorship to change a great attraction.  Horizons, on the one hand, was destroyed because there was no sponsor to step in and say, "This ride is fine as is, it showcases our product, and an attraction refurb would be to costly."  Claiming structural issues (maybe), with Disney unchecked by GE, the ride was gone and so were the many dreams and memories of people all over the world.

As Disney came out of the economic slump of the 80s and back on top (especially now with the success of the animated films and owning the rights to our favorite childhood memories), corporate sponsorship wasn't as necessary as it once was.  Now with most contracts expired and Disney picking up the bill, there is no stopping their enterprise of synergy and cross-promotion.  Disney doesn't have to answer to any other higher authority.  They are not bound by their corporate benefactors anymore.  They have created a one-stop shop entertainment empire, fulfilling dreams and wishes for anyone who comes across them, and the need for satisfying a curious or intellectual craving we might have is now all but obsolete.  Just as the wonder of exploring the world of communication with SMRT-1 became outdated, so did their desire to make us wonder or dream anymore.  The grandeur and epic scope of Epcot is now laughable, and is indistinguishable from any other theme park.

These are different times, when the site of a space shuttle launch, or the sheer magnitude of a Circle-Vision 360 film wowed and dazzled us, now the general consensus is that we'd much rather see a Disney cartoon mascot or a Disney Princess than whet our appetites for the wanting to explore our lives and the world we live in, and try to make it better through advances in various fields.  There is so much yet to explore in our world and beyond, and yet we look to the television screen to see what's coming next to Disney World.

Sunday, August 17, 2014

The Universe Of Energy Scripts

Painstakingly transcribed by yours truly, it is my best attempt at capturing the wonderful words spoken by Vic Perrin.  I hope you enjoy.

UNIVERSE OF ENERGY
Part I: The Kinetic Mosaic
The universe we know is one of dynamic forces.  Its heartbeat, sending a constant flow of energy coursing through the vastness.  This energy is never destroyed, nor is new energy created.  But energy is perceived in different forms.  Within the atoms of all matter is, on a level most infinitesimal yet most powerful, is nuclear energy.  Binding atoms into molecules and crystals, and stored in the cells of all living things is chemical energy.  In the sudden flow of electrons, there is electrical energy.  In the world around us there is constant motion, and in this motion, there is mechanical energy.  Unleashed in the motion of molecules themselves is heat energy.  Finally, washing over the Earth in an all pervasive, never ending flood, is light energy.  We long observe with fascination the interplay of these elemental forms of energy, noting that certain forms often changed into others.  Then through the genius of the human mind came the realization that energy could be harnessed, and made to work for us.  Energy locked in Earth’s vast forests was put to use.  Fire became both friend and tool.  The unbridled winds were captured.  The flows of mighty rivers were tapped.  For centuries, we depended on these three resources alone.  Then, only a little while ago, we learned to use the energy locked in fossil fuels: in coal, in oil and natural gas.  The energy from these fuels has dramatically advanced civilization.  Sooner or later, present resources will not be sufficient for the world’s energy needs.  Only by understanding energy in its various forms, the universe of energy, can we build a transition to a better tomorrow.
Listen and you'll hear the heartbeat,
of a universe teeming with force.
See all the forms and the faces,
of nature taking its course.

And feel all the wonderful motion,
flowing through things far and near.
Nature will share her secrets,
when we are ready to hear.

Energy, these are a few of your faces,
glowing in timeless places.
Bringing our lives new graces.

Energy, there is no living without you,
we must keep learning about you.
Now is the time to find how to.

Energy, you are profound,
you make the world go 'round and 'round.
You make the world go 'round.
You make the world go 'round.
You make the world go 'round.

UNIVERSE OF ENERGY
Part II: Energy Creation Story

Sunlight, the original source of energy in all fossil fuels.  Its radiance, falling upon the seas of Earth, yet rise to the first stirrings of life.  Myriads of creatures evolve, feeding upon plants and each other; capturing the sun’s energy for themselves.  As death comes, there begins a ceaseless silence snowfall of organic matter, drifting downwards with other sediments, accumulating layer after layer upon the ocean floor.  Finally, time, heat, and pressure transform the sediments into shale, entombing countless remains of marine life.  Eons of time pass, the shale buried still more deeply, and its organic matter transformed into oil and gas.  These fossil fuels then begin to creep into surrounding lies of more permeable rock.  The endless wrenching of the Earth’s crust causes these strata to be folded and broken, sometimes trapping oil and gas in porous rock.  On the surface, vast new forms of plant life take root.  As sunlight floods the lush primeval forests, every plant and tree captures this energy.  Leading this cycle of life, these living things, too, wither and fall.  In marshy areas, the decaying limbs and leaves forms a spongy mass of peat.  For near endless millennia the process continues, until marshes and swamps finally disappear, sinking deeper under cover of mud and sand.  Once again, heat, pressure and time work a remarkable transformation: the peat turns into coal.  The formation of fossil fuels occurred over a span of millions upon millions of years.  Much of the Earth’s present supply was deposited during the primeval era, when great reptiles roamed the land.  Come with us now, and experience a few moments in that dark and mysterious place.

UNIVERSE OF ENERGY
Part III: Energy Information Center

Welcome back folks, to the 20th Century.  As you have seen, the Mesozoic era was a time of violent geologic activity.  For a hundred million years, the Earth was formed from natural forces.  Vast amounts of organic material were trapped deep inside the Earth.  And over millions of years it was transformed into the fossil fuels we use today.  These monitors behind the operating console show current and future energy resources around the world.  Among them are fossil fuels, nuclear, hydroelectric, geothermal, wind, and solar.  Your traveling theater vehicles are partially powered by the sun.  The solar cells on this building’s roof help recharge batteries in the vehicles when they’re stopped.  Computers guide the vehicles along a wire that is just an eighth of an inch thick.  The maps highlight locations that we’ll visit during the next part of our journey.  We’ll travel from the Alaskan frontier, to the North Sea, to the Mid East.  We’ll explore potential energy sources for the near and distant future.  Now that you’ve experienced the dramatic forces that created today’s fossil fuels, let’s continue our journey through the Universe of Energy.

Technician 1: Increase mirrors to 100% tracking.
Technician 2: Roger, going on in four steps.
Technician 1: Moving to four.
Technician 2: What’s our expected output?
Technician 1: We’ll have ten megawatts here.
It’s out there, everywhere.  Much of the time, pouring down on us like an endless rain.  Sometime in the next century, its immense power can be economically harnessed, and sunlight itself will be the real keys to the Universe of Energy.

But today, a far different form of energy is coming from sun-parched regions of the globe, like the Middle East.  Stretching across the hot desert sands, massive pipelines carry petroleum to the edge of the sea.  It is a supply that is not inexhaustible, however.  But the global demand for energy, all kinds of energy, continues to increase.

Most countries must depend on the uncertainties of imported oil, until the big breakthroughs finally happen.

But the world can’t simply park its cars or turn off its lights until that day.  We must continue to conserve and extend today’s energy sources, and develop a broad mix of alternatives for the future.  Already current supplies are being stretched through the use of heat sensing monitors, and other new systems which helps increase energy conservation.

At the same time, special oil recovery techniques are helping to bring older fields back to life.

Even so, the world is continuing to diminish today’s known reserves.  The energy search must go on to help us bridge to the future.  Out in space, eye in the sky satellites scan the face of the earth, helping to find new oil and gas deposits.

On land, seismic crews record echoes to pinpoint new locations.

The best hopes for finding major new supplies often lie in some of the world’s most remote environments, sometimes miles below the ocean floor.  On land, these great drilling platforms would dwarf all of the world’s tallest buildings.  In the ocean, they function as complex, massive island communities, surviving often treacherous waters, like the chilling, wind-swept North Sea.  The deep water search is now pushing still deeper.  Here, a new breed of remote control ocean floor units cab bring up oil and gas, once inaccessible to us.

The job of transporting fossil fuels has its own challenges.  Near the top of the world at Prudhoe Bay, Alaska, is the largest oil field in North America.  The trans-Alaska pipeline begins here: a nine million dollar energy highway, stretching 800 miles over and under the rugged frontier.  About one and one-half million barrels of crude oil arrive here everyday, enough to meet the petroleum needs of nearly seven million households.  But even as these frontiers are explored, new technologies are being developed, that one day, may economically provide energy in the form of synthetic gas and liquids.

Synthetic oil is already being produced from these vast Canadian tar sands.

Oil shale: the rock that burns.  Located in the Western United States, it is one of the greatest synfuel resources of all.  Mined, crushed, and heated, it could yield millions of barrels of liquid energy.

Smaller quantities of synfuel may be derived from a pesky, river clogging weed, the water hyacinth, along with grains, recycled wastes, and other biomass resources.

Coal, perhaps the most abundant of fossil fuels.  It is mined primarily to generate electricity, the growing demand for the years ahead.  And one day, it too may yield large amounts of synthetic oil and gas.  Over one-fourth of the world’s coal is located in the United States; that’s energy-equivalent to more than twice the Middle East oil supply.  Sometimes, coal is hidden deep in the Earth.  Other times, it lies near the surface.  Here, the overlying soil and rock must first be removed to reveal the coal deposits below.  Then, it is replaced and replanted; a massive reclamation project to help bring the land back to life.  Another environmental demand on coal is also important.  While some is clean burning, some requires precipitators and other new technologies, costly but necessary systems designed to reduce emissions to harmless water vapor.  Other sources, even small ones, may also help meet tomorrow’s growing demand for electricity.

From the Earth’s great underground cauldron: the power of geothermal steam.

From the wind: age-old power to drive the windmills of tomorrow.

From the restless sea, power from driving waves, tides, and changing temperatures, and from the awesome force of moving and falling water: hydroelectric power.

Nuclear energy: controversial, but still a significant source of electricity.  Chicago, for example, gets more than half its electric power from nuclear plants.  And around the world, France, Germany, Japan, and many other nations are continuing to develop nuclear power as part of their energy bridge to the future.

Some countries are also moving ahead with a new process: the Breeder reactor, which actually creates more fuel than it operates.

Within two decades, nuclear energy will probably contribute about a fourth of the world’s electricity.

Unlimited electric power for tomorrow; is it a fantasy?  A pipe-dream?

Scientists at Princeton and other research centers don’t think so, as they inch towards the process of the stars: nuclear fusion.  The challenge: to fuse hydrogen isotopes at temperatures exceeding 180 million degrees.  The potential exists for a real breakthrough, to one day harness this inexhaustible, new energy source.

From the sun itself comes another potential for the future, solar energy.

Solar heating and cooling are already in limited use.  By the next century, research will hopefully lower the cost of converting sunlight directly into electricity.

EPCOT’s Energy pavilion provides a showcase for today’s solar technology.  80,000 photo-voltaic cells have been installed on the roof.  When exposed to sunlight, they generate electric current to help power your traveling theater cars.  So, in a sense, you’ve been riding on sunshine throughout our show.

In our ever changing world, the road to tomorrow’s energy is indeed long, complex, and challenging.

It demands the development and wise use of today’s energy resources.  It calls for practical and affordable new sources for tomorrow.  And it will require the combined efforts of science, industry, government, and the public.  Then we will indeed bridge to the future, to a world which one day may harness the entire universe of energy.

Feel the flow, here we go,
through the Universe of Energy.
Feel it grow, see it glow,
it's the Universe of Energy.

Come through time, set the course.
Sail the wind, tap the source.
From the sea, to the skies,
there's a force beyond our eyes.

Feel the flow, here we go,
through the Universe of Energy.
Feel it grow, see it glow,
it's the Universe of Energy.

Cross the bridge, future bound.
There's a flame, all around.
From the sea, to the skies,
there's a force beyond our eyes.

Feel the flow, here we go,
through the Universe,
the Universe,
the Universe,
Of Energy.
Of Energy.


Tuesday, August 5, 2014

Future World: Lost And Abandoned

We've all seen it, we all share the same sense of grief and pain at the sight of it, and we all know the tragic loss of something we all hold dear to our hearts.  It is the death of a Disney World attraction.  No one wants to see an attraction demolished, as many of them are dear to our hearts, and mean so much to so many people from all over the world.
This being the notable exception.
As we tour EPCOT Center, we can see that very few of the attractions have remained untouched since their opening.  You can literally count them on your fingers: Impressions De France, Maelstrom, and that's about it.  Reflections Of China had a minor tweak, and O Canada had a major reworking of the show, and the less we can talk about the boat ride in Mexico, the better.  Although you can't blame them for changing it, since it was always a little weird in El Rio De Tiempo when it abruptly switched from projected dancing and worship rituals of the indigenous people of Mexico to a "It's A Small World" style happy celebration of life, equivalent of saying, "Yeah, nothing happened here."
Trying to erase the shitty past between the Mayans and the Spaniards
While buildings and pavilion facades haven't changed on the whole (most notably in the World Showcase), there has been many facelifts and new paint jobs and downright destruction of entire buildings.  Everything in Future World has been re-themed, re-done, and re-Disney-ized (a word that I tried to make up, but failed).  EPCOT Center was destined to become showcase of new ideas and technologies of the future, and then we slowly saw it degenerate into a big commercial tie-in for the Disney Channel and Walt Disney Pictures.
The future site of nothing.
That image is the all-too-familiar setting of what EPCOT has become: a giant, empty nothing.  The Image Works, Wonders Of Life, the Odyssey Restaurants, they are all abandoned attractions and pavilions and restaurants, respectively.  I remember a time when you could enter Communicore from the side, right behind the Centorium.  Now it's closed off, and when I peeked inside, nothing but Moue Gear overstock of Vinylmation dolls and other assorted garbage.
It's not pictured, but it's to the right.
There is something off about the amount of apathy the Disney Parks have about just having abandoned pavilions, and even more pavilions that abandoned but are still operating somehow...
Like this.
Any company would be the same, in that often times it can be cheaper to just abandon a ride or pavilion, as the cost of labor to operate the rides would be far too much than the ride is worth, or too expensive to have the ride refurbished.  A lot of it also comes down to the corporate sponsors, who probably want to abandon their child, as opposed to taking care of it if there is a problem.  I've heard the stories of "why" when it comes to pavilions being abandoned, or demolished.

Although this was unacceptable.
Wonders Of Life:
The talk of the town (and by town, I mean unsubstantiated rumor mill known as the Internet) is lighting up about the Wonders Of Life.  We've all seen the progress unfold before our eyes, and our eyes did not deceive us when we saw it happen.  The drop of MetLife as a sponsor in 2001 made us question the future of the pavilion, as Horizons showed us that without a sponsor, there is no obligation to anyone else, so Disney can do with it what they please.  2004 led to seasonal operation, but Carousel Of Progress has season operation, and it's still running whether or not there are people in the theater.  But the coup de grĂ¢ce came in 2007 when the pavilion just shut down.  Then it was used for special events, private functions, and the Food & Wine Festival, and at that point, we knew it was gone for good.  In 2012 it was on schedule for a selective demolition, but nothing has been demolished.
I have yet to see any demolition take place.

By definition (an Internet based one at that) it would seem that this selective demolition would have them gutting the insides of the pavilion and re-purposing it for something entirely new.  What will become of it, no one knows until Disney holds a press conference.  The intriguing part of it all, of course, is the speculation of what will become of it when it's all said and done.  For the EPCOT obsessed, we would love it to be re-purposed as a showcase of the old EPCOT Center that we all know and love.  Props from fallen rides, recreations of old rides, projected films that are no longer, these are all the impractical things we wish would happen.  It seems more likely that it will become a themed attraction featuring some Disney character to appeal to the broad spectrum of tourists, and will undoubtedly have the best AC system in the world.  It could very well become an updated carnival type multi-exhibit pavilion a la Wonders Of Life, although it wouldn't make sense to re-do Wonders Of Life if they are demolishing it... but whatever the pavilion becomes, PLEASE do not let it become a giant character meet-and-greet.

The Odyssey Restaurant
This anomaly of an abandoned structure boggles even my mind.  Closed for 20 years, except for random private events and the like, it stands among the ruins of Future World.  I peeked inside it from the still accessible restrooms in 2012, and believe me when I say, there is NOTHING that is going to happen to this place.  Just more empty space for storage.
Just think how many WorldKey kiosks you could fit in here.
Back in 2000 I talked with a guest relations employee about the state of EPCOT Center, as it was a tumultuous time due to the constant changes and construction being done to all the rides.  We all knew that there were structural issues with Horizons, sinkholes and such, and she said the same thing about the Odyssey Restaurant.  30 years and it's still standing.  It doesn't look like it's sinking.  It's holding its own.  But what to do with it?  Eateries in EPCOT, especially Future World, are overshadowed by their World Showcase counterparts.  Why have hamburger when you can have steak?  Literally.  The Land makes sense to have food (despite its ever declining quality) and it would make sense to have a place to eat on the other side of Future World for those hungry guests, but what food?  The Electric Umbrella has the standard quick service fare, and since they took out the Sunshine Terrace Restaurant, there aren't that many places to eat in Future World.  And the Coral Reef Restaurant is in the most obscure place, I don't think anyone knows it still exists.
A sign that no one cares.

A neat idea (because speculation is more fun than doing actual research) is to make the Odyssey a table service restaurant and have a unique futuristic theme, as in create interesting dishes based on using new technology and innovation, and have it be New American cuisine.  Or just make it a healthy food quick service counter, as Pure And Simple is no more.

The Image Works.
One of the most controversial decisions made by Disney, the shutting down and total abandonment of the Image Works.  Once a thriving interactive playground where exhausted parents could let their kids run around unsupervised as you tried to gain a moment's respite, is now a dumping ground for old props and the decay of a once glorious legacy of imagination.  Rumor mills have been lighting up about what is to become of this interactive exhibit.  The name(s) of Phineas & Ferb have been mentioned.  Well that seemed to be the extent of the rumors, but it was a pretty big one.  Truth be told, no official reason has been given, and it just seems that Disney needs more space to store more things.
A glimpse into my broken soul.

Now without the sponsorship of Kodak, it can be hard to fully operate an attraction in the same way it did 30 years ago.  Money is the bottom line in all of this, and cutting corners is the American way.  And Disney is about as American as it gets.  Park attendance plays a factor, too, since no one is visiting these attractions, why keep them open?  Once again, labor and money.  Innoventions is where they want to keep the kids busy, and when you do a major overhaul of an attraction (possibly for consistency) you want to do away with the old style.  Another reason that may have some insight on these changes could be (once again, not grounded in any concrete fact) that Kodak owned the rights to Figment And Dreamfinder.  And while Figment is now fully Disney, I guess there was some legal issues with using the image and likeness of Dreamfinder.
Kodak owns his ass.

That idea seems like it is not grounded too well in truth, as the Dreamfinder has made several appearances at D23 expos and Disney & Marvel have printed a series of comics about the Dreamfinder and Figment, although maybe it was legally distinct enough for Kodak to do anything about, as they are in a weird financial situation, filing for bankruptcy and then sort of coming back to life.  Whatever the reason, the point is, whether you own the rights to these characters or not, to at least have the Image Works opened to the public, even if it has nothing in it.  It's not so much there needs to be something there, but that we are paying guests to the park, and to see things closed for no reason, upsets us.  More often than not, people need a stopping point in the park to rest and relax.  Image Works was prime real estate for that.  And it was peaceful (in certain areas).  And most of all, the glass pyramids provided for a calming, beautiful, serene setting.  And that's what we need after all the craziness and over stimulation of Test Track and Innoventions.

Discovery Island.
This place was a hassle to get to, there were never any cool animals to see, and you'd get decimated by the mosquitoes and gnats.  No thank you, keep this one abandoned.